Ella Moss

Pamella Protzel, designer of Ella Moss is an LA girl at heart, and her hip, fun and quirky collection reflects that. From daily after-school trips to Beverly Hills as a middle schooler to Parisian flea market excursions as a teen, Protzel has always been inspired by art, fashion, people and traveling. A true style prodigy, Protzel has already established Ella Moss as one of the hottest, fastest-growing collections within the contemporary arena.

During college, Protzel’s stylist friends raided her closet for her handmade T-shirts and prized vintage pieces to take on photo shoots. It was then that she realized fashion was her true calling. Protzel arrived at the The Fashion Design and Merchandising in Los Angeles without knowing how to make a pattern. As a gifted artist, she started drawing the silhouettes and loved learning how make her designs come to fruition.

Known for bright color palettes, simple shapes, soft, wearable cottons and tonal stripes, Ella Moss strikes a delicate balance of being edgy and vintage, without being over-the-top trendy The collection is coveted by everyone from young, downtown trendsetters to hip mothers as well as celebrity fans like Gwyneth Paltrow, Cameron Diaz, Kirsten Dunst and Liv Tyler. Ella Moss was also featured on Sex and the City when Sarah Jessica Parker wore the green striped cotton dress!