In Spring 2010, Serge Azria, a visionary and well known name in the industry, who also owns the successful fashion lines JOIE and Current/Elliott, re-launched the illustrious brand as CEO and Creative Director. Known for his cunning eye and distinct knowledge of the fashion landscape, Azria saw a void in the contemporary women’s marketplace for a luxury shirt brand that catered to the modern woman.
Staying true to its heritage, the collection recalls the classic, minimalistic undertones of the Equipment brand, fusing unparalleled French sophistication with an air of effortlessly chic style. Timeless and innovative, the collection features modern, androgynous silhouettes, discreet sexiness, luxe fabrics, unexpected details and feminine riffs on men’s shirting. The range of prints, fabrics and silhouettes complement the many facets of the Equipment woman: she is strong, chic, elegant, adventurous, sexy and above all, classic.
Under Serge Azria’s creative direction, Equipment has quickly become the must have item amongst fashions most notable tastemakers. With endless opportunity for growth, Azria is successfully broadening Equipment’s presence and expertise beyond silk shirts with the introduction of specialty items including pajama sets, shirt dresses and silk tee shirts. Fall 2012 marked the launch of Equipment’s cashmere collection. A natural progression for the brand, the cashmere collection is the perfect counterpart to the Equipment shirt, a timeless classic and wardrobe staple.
Inspired and manifesting a modern perspective, the collection is infused with a freshness that propels the tried and true classic into the future of fashion. This contemporary approach taken on their signature pieces pays homage to the legacy of the brand while maintaining the perfect balance of cool, understated elegance.