The Mott 50 mission is to offer a stylish, easy-to-wear approach to sun protection,with a focus on educating consumers on the effects of sun damage and how effortlessly it can be avoided.
It all started when two friends on the beach realized a void in the apparel market: fashion-forward sun protective clothing in soft, lightweight fabrics. They responded by creating Mott 50, a line of clothing that offers 50 UPF (ultraviolet protection factor) in each garment. Note, this is a major departure from the average white tshirt which has a UPF of just 5!
Mott 50 proudly blends fashion and function in a way that has not yet been done before in the sun protective world. Mott 50 also gives back, donating a percentage of proceeds to melanoma research and educating the youth on sun safety.
Now with Mott 50 sun dresses, tunics, and high-quality basics you can effortlessly incorporate sun protective fashions into your daily wardrobe, protecting your skin from pre-mature aging and skin cancer.