A Mindfully Brand
At AG, they like to leave everything better than they found it. For a while, their process was simple: cotton gets woven into denim and that denim is hand-crafted into someone’s favorite pair of jeans.
But what if that jean could be even better? What if every jean could be better? This question is what brought AG to the idea of Good Karma — their biggest sustainability effort yet.
Providing a one-time gimmick like an “eco jean” or a one-off capsule collection wasn’t good enough — they wanted to pursue sustainability in a sustainable way. Each and every one of their initiatives is just one component in a long-term approach.
To offset all the bad karma in the world (we’re looking at you, single-use bags and plastic straws), they're working overtime to produce an excess of good karma for themselves and their customers.
AGOODKARMA is an ambitious life-long goal at AG. It has taken years of dedication, patience, and extraordinary people to come as far as they have. To make sustainable denim possible, they've partnered with some of the most charitable organizations in the world, like Water For People, Boxed Water, and Heal the Bay.