Frame
FRAME is a brand that bridges the heritage and quality of manufacturing in Los Angeles with a distinctly European aesthetic. Its collections take inspiration from the French way of "dressed up casual" embodied by the style icons of the 1970’s.
Frame is a mindfully-made brand
Product
Frame's brand aesthetic yields timeless, premium denim products with thoughtful, slow fashion in mind.
FRAME product design and development revolves around how they can best preserve Earth’s natural resources.
They seek materials with minimal impact—and when they can’t find fabrics that meet those sustainability standards, they make them themselves.
Responsible Denim
In seeking and inventing eco-conscious materials and production methods, Frame looks holistically at what points in the denim lifecycle are ripe for innovation and apply strict guidelines for what they deem a ‘FRAME Responsible Denim Product’:
Today, ~65% of their Women’s denim and ~55% of their Men’s denim is a FRAME Responsible Denim Product
By 2025, ~80% of their Women’s denim and ~75% of their Men’s denim will be a FRAME Responsible Denim Product
By Fall 2022, 100% of trims will be sustainably sourced–i.e., using organic or recycled fibers.
Wool & Cashmere
Frame uses traceable, recycled luxury wool proven to use 87% less water, 58% less total energy, and create 74% fewer CO2 emissions than generic virgin wool.
Their Recycled Cashmere Collection is spun with reclaimed yarn from vintage sweaters - a process that saves on average 98% in water usage, 80% in electricity consumption, and 90% in CO2 emissions compared to conventional cashmere production.
Cotton & Silk
Frame's organic Pima cotton material ditches harmful pesticides in favor of organic techniques and traditional methods like crop rotation, mulching, and hand-weeding.
FRAME Wash & Go Silk is ethically harvested from silkworms that enjoy their full lifecycle without compromising the integrity of silk. Bluesign certifies that our silk is made in factories with the highest industry standards and eco-certifications without harmful chemicals or dyes.
Practices
Reducing environmental operations impact is one of the brands top priorities. They work exclusively with manufacturing partners who commit to their code of conduct - a 35-principle agreement that ensures higher standards for living wages, animal welfare, supply chain responsibility, sustainable product development, labor & human rights that provide a safe & healthy environment for all teams, as well as other critical assurances.
Before partnering with any manufacturing vendor, Frame reviews a number of criteria: recycling programs, toxic chemical use, energy- & water-saving processes, gender diversity across employees & leadership roles, involvement & contribution to their local community, and employee care including access to education and onsite medical care & daycare.
These codes of conduct don’t end with their vendors; they apply them to their daily lives as well across our LA, London, and NYC offices and retail locations. They are committed to reducing everyday waste through energy & shipping offsets and paperless processes like iPads, reduced paper printing, and recycling initiatives.