María Cherñajovsky is the creative mind and founder of MARIA CHER, her eponymous label which began its journey in Argentina and has grown to enjoy a global presence.
A European legacy interwoven with the landscape of Buenos Aires, María's hometown, underpins a collection of elegance and spontaneity. María's intuition powers her vision to create clothes that balance a dichotomy; effortless yet extraordinary, eclectic yet understated. Layered and personal, her designs speak of immediacy, instinct and sensuality.
The collection finds beauty in simplicity, while more intricate highly-worked pieces are designed to be practical for modern life. Every piece feels special to wear, no matter the occasion. The romance and glamor of the late 70s and 80s is a perennial inspiration to Maria, coming to life in silhouettes with flattering proportions. Rich, gorgeous prints and seasonal colors are cleverly balanced with easy neutrals.
Masculine tailoring with a focus on exaggerated shoulders is a signature of the brand. The timeless jumpsuit, which is always offered in several styles to suit
every figure and lifestyle, is a wardrobe cornerstone.
Never adhering to trends, Maria continues to forge her own design vocabulary that connects to her global customer. Often embracing opposing sensibilities - feminine/masculine, remarkable/simple - she balances two perspectives, and a point of view that resonates with women all over the world.