NAADAM was founded in 2013 by Matthew Scanlan and Diederik Rijsemus. The college friends traveled to remote parts of the Mongolian Gobi Desert, became friends with the local herders, and saw first-hand how traditional cashmere traders and brokers drive up prices and take the profits. By cutting out these middlemen, Matt and Diederik realized they could pay their herder friends more while selling premium-quality clothes for less.

Naadam is a mindfully-made brand

They work directly with Mongolian herders to ensure living wages and a positive impact on their communities. From hand brushing, to quality veterinarian care, the animals behind their raw materials are treated ethically and cruelty-free. Naadam prioritizes renewable energy and remains carbon neutral by investing in offsetting emissions.

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