Veronica Beard is the brainchild of two sisters-in-law (Veronica and Veronica) who are married to brothers, but it was a true friendship and a love for fashion that brought them together. After leaving their careers in finance and fashion to raise their kids, they found ourselves at family gatherings talking about our new favorite designers, must-have pieces and styling tricks. They both quickly realized there was a void in the market for clothing that you could live in, so they set out to change that.
The biggest inspiration came from the genius of menswear and the ease of having a uniform. The Veronica Beard uniform was bred out of necessity and is a must-have for every woman's wardrobe.
Veronica Beard is a mindfully-made brand
About 50-60% of Veronica Beard product, depending on season, is produced here in the US. They also source most of their trimming, button, zippers from local business owners in New York. This is not only more environmentally friendly, but also supports small business and the local economy.
Veronica Beard also has a social media campaign called #vbgivesback The two Veronica’s feel it is their duty to give back. Each month, a different charity is chosen to be publicized over their blog, Instagram, Facebook and Twitter. In addition to this, $10 from each online transaction during that month is given back to the charity. The motive behind this campaign is not just to support and raise awareness or these charities – it is to motivate women in all communities to get out and give back in whatever way they are inspired to do so. The charities chosen have all been started by women to support a cause close to the heart.